The Deal

Film lovers can watch the latest movies in seven star luxury at the Novo Cinema within the World Trade Center Mall. Seating comes in the form of individual leather seats, allowing visitors space to spread out and recline. They can also snuggle down with their own pillow and blanket for an extra cosy movie-going experience.

Movie times can be found here.

Choose from the following options for one Novo 7-STAR ticket:

• AED 65 for one weekday ticket (57% off)

• AED 75 for one weekend ticket (50% off)

The Merchant

Boasting the accolade of having the largest chain of cinemas throughout the Middle East, Novo Cinema was established in 2000 under the name Grand Cinemas. Undergoing a name change in 2014, the brand still strives to offer movie-goers the best in international cinema. Big name American, Arabic, Hindi and Malaysian films are shown across 119 screens in 15 locations in the UAE, Qatar and Jordan. Visitors can lap up films in 3D or IMAX, or even opt for a showing in seven star exuberance, with spacious, reclining chairs.

Reviews

Captivating movie lovers across the Middle East, Novo Cinemas has amassed over 11,000 followers on Twitter, plus more than 149,000 likes on Facebook.

Details verified 10 December 2014.