This course will give you an understanding of the shifts in media that have been occurring; show the depth and breadth of social media, some of the technologies behind it and what makes media ‘social’; examine why it’s important to understand this network economy; and how your business or brand can begin putting together a strategy for integrating it into areas such as marketing, product development and customer services

Today’s Groupon offers a social media marketing course for AED 149, distributed by NLP Centre of Excellence.

The Specifics

• Distance learning course
• Course materials are delivered direct to your email inbox
• Course includes a range of supporting study material
• Ideal for self-employed and small business owners trying to market their business on social media all by themselves and for people aspiring to be social marketing managers at big companies
• The course is of benefit to people with little or no experience or knowledge of social media, and those who seek to better understand how they may generate benefits to brands
• The requirements for certification are covered at the start of each course
• The NLP Centre of Social Media Marketing Certificate is approved and recognised by the following organisation: IANLPC
• Click here for more course information.

What You’ll Learn:

Introduction to Social Media

What the course is all about and how it ought to be used.

Social Media Marketing

What is social media? Why it is important to business? How social media is changing the way we do business and communicate with the audience? Types of social media platforms. How it fits in the marketing funnel? How it impacts online sales and heightens the purchase intent of customers in offline sales? How to promote your business on different platforms – Facebook, Youtube, Twitter, Google+, LinkedIn and blogs.

The Marketing Part of Social Media Marketing

Define your marketing goals (sales, increasing awareness, building community, etc.), Define your outcomes (video views, Ffacebook likes, comments, sales, etc.,), lead generation, lead conversion, customer follow-up, marketing campaign design, plan for marketing for each platform, calculating return on investment, consistent branding across all channels, capturing social proof through testimonials

Content drives everything on social media

Planning content that is delivered regularly across social media platforms, content creation strategy, achieving thought leadership in your domain, becoming a credible resource for information in your domain, writing blog posts, Facebook posts, tweets, white papers, and stuff, content creation strategy

Facebook marketing

Branding your page, Reveal tab, Free offers, Types of content, Running competitions and engaging your prospects, identifying target audience, writing an effective Facebook ad, capturing likes, ROI calculation

YouTube Marketing

Branding your channel, planning videos, good video promotion strategies, best practices; designing, launching and managing video marketing campaigns on YouTube

Google+ Marketing

Branding your page, sharing content, making the most of google plus; Designing, launching and managing marketing campaigns on Google+

Blogs and Microblogs

Marketing and managing through blogs like Wordpress, Twitter, promoting offers through tweets, staying engaged through Twitter

LinkedIn

Promoting your business to people who will promote your business, attracting best talent

Putting it all together

How these platforms form one seamless whole, managing your reputation on social media, social media policy, best social media marketing guidelines